Video in 2018

Video in 2018

One of our goals for this year was to Blog more, and generally up our social media presence as it’s becoming more and more important in todays world of marketing. Which leads us nicely onto this subject, the state and importance of video in 2018….

If you scroll through any social media feed, video will show its self in some way, it’s everywhere and brands are using it more and more. One of the reason for the meteoric uprise of video content is how easy it is to create it now. Don't get me wrong, there’ll always be a need for professional video content but for simple behind the scenes, or little update videos its easier than ever to create it yourself.

Go back a couple of years, a 4K camera would have cost you thousands, along with the editing software to go with it. Now it all goes on an iPad or you can use your phone and one of the many free bits of editing software available online. (have a look at hit film or davinchi resolve to name a couple) And to go with this software is an absolute mountain of tutorials on places like YouTube for if you get stuck.

Use this new accessibility to create short content, and depending on your audience, use it on social media, Instagram allows up to a minute of video, you can upload it to your Snapchat story. Or failing that host it on Facebook. Try showing office behind the scenes content, is it someones birthday? Are you on a team day out? Depending on the corporate image you're trying to get across you can show the human side to your company and build on that. Marketing is all about testing, try something and see if it works.

So if you're not already using video in your marketing, give it a go, we did a post ages ago on what you should consider when making a video, which you can see here: http://reddotmediahouse.co.uk/our-blog/10tips and we’ll be doing on shortly on how to get the most out of your phone/tablet when filming.

If you take anything away from this short article it’s this; Video is only going to keep growing, and people are reading less and less (it’s not lost on me the irony that I'm writing something to say people are reading less content). Take out your phone, and film some stuff, put it on your chosen platform and see if people engage with it. You’ll be surprised by the results.