Using Video Marketing to Grow Your Small Business

When it comes to marketing, the power of video just can't be ignored, the simple truth is if you’re serious about increasing the sales of your products/services, video needs to be part of your marketing strategy. The good thing is, it’s never been more accessible.

There are many ways you can use video to grow your small business, but we found this article which lists a few of the most prominent, and because we know your busy we’ve done the hard work and summarised the key points for you;

Embed video on your landing pages

If you’ve taken the time and effort (and spent the money) to invest in online advertising, it’s important that the traffic you get from this is converted into customers, or at the very least you create a lasting impression. Studies have shown that having video on landing pages can increase conversion rates by up to 80%!

One thing to note here, leave it up to the visitor to click the play button. Setting a video to autoplay on your website as soon as someone lands on a page will undo all your hard work. It might work on social media when you're trying to catch someone's attention, but not here!

Reach your mobile customers

With more than half of all web users “surfing” on mobile devices, text content is falling by the way side. People just don’t have the time or patience to read 5 paragraphs about why your product is right for them. On top of this, it’s not easy to read text on your phone when your always on the go!

It’s suggested a video can say 10’000 words for every 1’000 written words, although we’d say that’s probably an underestimate. Without getting into a debate about numbers, the simple fact is there’s no easier way to disseminate a lot of information in a little bit of time.

Use short “teasers” to keep your customers engaged

When you are a small business, there can be large periods of time when you don’t have a lot to talk about with your customers. It’s important during this time to keep in touch with your customers and keep them engaged. 

Using short videos are a great way of doing this, in particular if you have a new product due to be launched in the not too distant future. Keeping these videos very short is the key, 10 seconds should be plenty of time to build up intrigue amongst your target audience.

Last word – don’t rely solely on video

Yes video is great, but it’s important to combine it with other forms of content. The real trick is finding the right mix for your specific customer base!

If you would like to find out how video marketing can support the growth of your small business, get in touch for an informal chat.

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