Why Video Marketing is a Must for Your Marketing Strategy!

We are often asked, why do I need to use video as part of my marketing strategy? The simple answer is because text and images are no longer enough to catch and retain the attention of your target audience.

We found the below infographic which spells this out loud and clear(if you're in a rush here’s a few of our favourites);

  • They say a picture is worth a thousand words;

 “Dr. James McQuivey estimates that one minute of video is equal to 1.8 million words!”

  • How’s this for a recall rate? 

“80% of users recall a video add they viewed in the last 30 days”

  • Tipping the odds in your favour! 

“After watching a video 64% of users are more likely to buy a product online.”

Source:   http://hyperfinemedia.co.uk/   No matter what angle you look at it, if you’re working in marketing you can no longer afford to ignore the fact that video content is the most effective marketing tool available to you and it’s here to stay for a long, long time!

Source: http://hyperfinemedia.co.uk/

No matter what angle you look at it, if you’re working in marketing you can no longer afford to ignore the fact that video content is the most effective marketing tool available to you and it’s here to stay for a long, long time!