We are often asked, why do I need to use video as part of my marketing strategy? The simple answer is because text and images are no longer enough to catch and retain the attention of your target audience.
We found the below infographic which spells this out loud and clear(if you're in a rush here’s a few of our favourites);
- They say a picture is worth a thousand words;
“Dr. James McQuivey estimates that one minute of video is equal to 1.8 million words!”
- How’s this for a recall rate?
“80% of users recall a video add they viewed in the last 30 days”
- Tipping the odds in your favour!
“After watching a video 64% of users are more likely to buy a product online.”